The U.S. military has been home to some of the most impressive individuals that America has to offer. From their work on the battlefield, to the sheer impact that they make after active duty, these heroes make our society better and more prosperous. One of those extremely accomplished veterans is Mat Best.
Best is a satirical content creator, U.S. Army veteran, New York Times best-selling author, and co-founder of Black Rifle Coffee Company. A former U.S. Army Ranger who served in the 2nd Ranger Battalion, Best served four tours in Iraq, one in Afghanistan, and subsequently served as a contractor for the CIA.
Whether he is accomplishing his objectives on the battlefield, creating one of the most well-known coffee brands in the country, or appearing on the Joe Rogan Experience, Best sets a stellar example of how we can work hard and reach our goals – all with a little sense of humor.
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A Track Record of Exemplary Service
Best enrolled in the Army right after he graduated high school. He actually enrolled when he was 17 and turned 18 when he was in basic training. After being assigned to the 2nd Ranger Battalion, Best was sent to Mosul, Iraq.
After five tours and nine years in the military, Best decided not to reenlist. That said, he quickly discovered that civilian life wasn’t exactly what he wanted. After receiving a strong recommendation from a friend, Best became a contractor for the CIA. As a contractor, he spent five years deployed to various locations around the world.
Best decided to spend more than one decade actively serving his country. He is one of America’s best and brightest. However, it is his career after his military service that led to his widespread fame and attention today.
Also see: The Navy SEALs on Joe Rogan’s Podcast: Jocko, Goggins…
The Road to Black Rifle Coffee
As he was obtaining his college degree, Best began making satirical videos and uploading them to YouTube. He used his knowledge and experience in the U.S. military to create satirical videos for current military members and veterans. His videos became extremely popular (with even one video reaching number 36 on the Billboard charts).
At the same time, Best created several other brands and ventures (like Article 15 Clothing and the Drinkin’ Bros Podcast). Arguably the most notable venture, however, was Black Rifle Coffee. It actually emerged from an experiment within the Article 15 Clothing umbrella. There, he tested a coffee brand called “Freedom Roast.” He, along with his cofounders Evan Hafer, Jarred Taylor, and Richard Ryan, formed Black Rifle Coffee in 2014.
Since its formation, Black Rifle Coffee has achieved massive success. It culminated in becoming a publicly traded company in 2022. Best and his cofounders have created an extremely strong company that offers both excellent coffee and a strong sense of community.
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Joe Rogan & friends love Black Rifle Coffee
With Black Rifle’s mission being to support military veterans, law enforcement, and first responders, among the company’s biggest supporters are none other than Joe Rogan, Jocko Willink, Andy Stumpf, and John Dudley. If you want to try Black Rifle Coffee, the easiest option is to buy their Keurig cups or coffee grounds on Amazon:
Black Rifle Coffee Supply Drop Variety Pack (48 Count of Pods) (Amazon)
Black Rifle Coffee Freedom Roast, Medium Roast Ground Coffee (Amazon)
Best’s YouTube & being on Joe Rogan
Best’s success—both as a content creator and cofounder of Black Rifle Coffee—has led him to some of the highest peaks in media today. Most notably, Best and his cofounder Evan Hafer appeared on the Joe Rogan Experience podcast (episode #1546).
They discussed everything from their love of coffee to war stories from the Middle East. Along with these types of media appearances, Best continues to make content for his YouTube channel. He currently has well over a million subscribers, which reveals his sheer popularity and the value that he provides to his viewers.
Mat Best Wrote a Book
Considering everything that he has done, it is perhaps natural that Best decided to write a book. Called Thank You For My Service, the book is a funny and entertaining memoir that discusses his life both inside and outside of the military. The book resonated with readers due to both Best’s entertaining narrative style and the lessons that he has shared from his already successful life.
Thank You for My Service (Hardcover) by Mat Best (Amazon)
In the end, Best offers a humorous, yet optimistic and inspiring message to his audience members. He lives his life to the fullest and takes decisive action. At the same time, he isn’t afraid of failure. From creating new videos to launching new businesses, he is willing to put himself out there to create massive value in the world, all with a strong compassion to help the people that serve the front lines of America.
*****
Thanks for reading!
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Mat Best Twitter | Mat Best Instagram | Mat Best YouTube channel