If you’re a veteran, entrepreneur, or coffee enthusiast, the name Evan Hafer will likely be a familiar one. Hafer stands as a symbol of resilience, patriotism, and business acumen. His journey from military service to founding the Black Rifle Coffee Company is a testament to the spirit of individuals who channel their passion and experience into their work.
Evan Hafer, a former Green Beret, 15-year Army veteran, and CIA contractor, serves as the CEO and founder of Black Rifle Coffee Company. He has also been a repeat guest on the Joe Rogan Experience podcast. Born in Montana, he dedicated years to perfecting his military skills, nurturing a strong sense of discipline and duty that would ultimately form the bedrock of his entrepreneurial pursuits.
Also see: Joe Rogan’s Coffee Essentials: Favorite Brands & Gear
Military Background
Before launching Black Rifle Coffee Company in 2014, Evan had a long and distinguished career in the United States military that is littered with bravery and commitment. The bulk of his two decades in the army was spent as a Green Beret in the 19th Special Forces Group, which saw him travel the globe and serve in some of the biggest conflicts of the 21st century.
Toward the end of his career, he became a contractor for the Central Intelligence Agency (CIA), where he utilized his experience and resilience of working in high-pressure covert operations.
Black Rifle Coffee Company Founder
Hafer conceived the idea of founding a coffee company during his military deployments. Initially, he obtained a high-quality coffee machine through military budget allocations and began brewing coffee for his fellow comrades before and after missions.
If you want to try Black Rifle Coffee, the easiest option is to buy their Keurig cups or coffee grounds on Amazon:
Black Rifle Coffee Supply Drop Variety Pack (48 Count of Pods) (Amazon)
Black Rifle Coffee Freedom Roast, Medium Roast Ground Coffee (Amazon)
Starting a coffee company might not be the first thing that comes to mind for a veteran, but it was the perfect next step for Hafer and his embodiment of quality, freedom, and the American spirit. Black Rifle Coffee Company was co-founded with Mat Best, an experienced entrepreneur who has created multiple brands already and served for the United States military in Iraq and Afghanistan under the 2nd Ranger Battalion, 75th Ranger Regiment.
Also see: Mat Best: The Army Vet Behind Black Rifle Coffee Co.
Since its launch, Black Rifle Coffee Company has become synonymous with delicious coffee, developing its unique roast profiles with the same focus, determination, and commitment that Evan and Mat learned while serving their country. The brand is committed to veterans, active-duty soldiers, and first responders, donating back to these groups with every purchase made.
Mat Best on Joe Rogan’s Podcast
Mat Best’s JRE episodes: #1546 & #1693
Regular listeners to the popular Joe Rogan Experience will recognize Hafer from episodes #1546 and #1693. His first appearance in 2020 saw him join Joe with his Black Rifle Coffee Company co-founder Mat Best to discuss the incredible journey that led to the launch of the innovative brand, their years in combat, and even toxic exposure to coffee!
Often considered one of the best JRE episodes, Evan was invited back in 2021 to further discuss his incredible career, cancel culture, and building a coffee empire.
By the way, want to know when is the ideal time to drink coffee in the morning? Check out: Dr. Andrew Huberman’s Optimal Morning Routine Revealed
Evan’s general message, mission, and lifestyle
Evan Hafer is not afraid to speak his mind and stick up for what he believes is right. His incredible career is a testament to the human spirit and extends far beyond the realms of business and launching a successful business; it’s a call to action for those who want to live with purpose and unyielding dedication.
Incredibly proud of his years serving his country, Evan has brought that passion into the Black Rifle Coffee Company, with the brand’s ethos being deeply rooted in the principles of self-reliance, freedom, dedication, and commitment to excellence.
Over the years, Evan has spoken extensively (Forbes) on what drives him and what has led to his success. His fearless approach and tough skin allow him to overcome possible failures in his personal and professional career, but he is far from uncaring. His commitment to America and fellow veterans is inspiring, ensuring he can give back as much as possible.
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